"The ice cream makes it more familiar for people to try," he said.
Not all mochi includes ice cream, but mochi ice cream has been an integral part of its increased popularity, according to Brian Kito, owner of Los Angeles’s Fugetsu-Do Confectionery. But how did mochi go from Asian grocery stores to everywhere? In spin-offs like mochi doughnuts, pancakes, or brownies, the rice flour adds a distinctive chewiness. The cute and often colorful balls are pillowy and pliable in texture, often with a sweet surprise inside. It's not hard to see why people love mochi. Mochi is also the name of a fluffy, Instagram-famous dog a cute, functional stationery brand a skincare trend and an online publication for Asian American women. In 2020, the treat appeared in Netflix’s Dash & Lily, where Dash (Austin Abrams) takes part in a mochi-making class-before returning to the streaming service this year, as the namesake for one of the eponymous puppets on Michelle Obama’s new food and travel show for kids, Waffles + Mochi. Outside the frozen section, mochi has picked up in popularity in the form of trendy doughnuts Trader Joe’s even sells a boxed, ube-flavored mochi pancake and waffle mix. mochi ice cream brand Little Moons had a viral moment on TikTok. Whole Foods added self-serve mochi ice cream freezers to many locations in 2017 the New York City grocery chain Food Bazaar where I shop most often recently followed suit and bigger boxes of mochi ice cream fill frozen aisles in large chains like Walmart and Target. While the chewy rice balls of my childhood were filled with sweetened bean pastes, mochi is now commonly found stuffed with ice cream.
Over the past two decades, however, mochi has become practically ubiquitous.
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